Peace through Tourism
About us
In partnership with the International Institute of Peace through Tourism*, our community of Peace Advocates is a collaboration of tourism organizations, community organizations, educational institutions and committed individuals, united to promote the 2025 UN International Year of Peace & Trust and advance our collective mission to "Make Peace Part of Every Traveler's Journey."
Our network collaborative to integrate peace-building principles into meaningful travel experiences into travel programs and itineraries to foster peace while traveling.
Working together, we strive to foster positive change across geographies and generations, by empowering travelers to become ambassadors for peace, whether exploring distant destinations or engaging within their own communities.
The International Institute for Peace through Tourism (IIPT) is a not-for-profit global organization dedicated to fostering travel and tourism initiatives that contribute to international understanding, cooperation among nations, an improved quality of environment, cultural enhancement and the preservation of heritage and through these initiatives, helping to bring about a peaceful and sustainable world.
Vision
We believe travel and tourism is a catalyst for peace, building stronger global citizens, and helping fostering a more peaceful & harmonious world
Goals
Peace Understanding:
Work with our tourism community to help establish a strong understanding of what peace means in their respective organizations and help identify how peace can be incorporated into existing missions, values, operations and cultures. Each of us may have our own legacy view of peace
but we advocate for taking the opportunity to further review, understand and establish the strongest own position & direction available. Once strengthened, each of our committed organizations can become a transformative force for peace for our travelers our industry and the world.
Peace Engagement:
Work with our tourism community to identify and support peacebuilding education, while developing actionable frameworks that enable & equip our community to better incorporate practical peacebuilding elements into every travelers journey, making peace an intentional focus and outcome of local, domestic and international tourism.
Peace Advocacy:
Work with our tourism community to help support our industry into becoming active Peace Advocates, and transform our industry travelers into Peace Ambassadors. Working together to create meaningful travel journeys that are rooted in authentic engagement, mutual respect, responsible stewardship, and inclusive practices.
Peace—Pass It On:
Encourage our tourism community to create & promote public platforms to showcase and celebrate industry peace-building stories, By empowering travelers to become peace influencers, we elevate their positive travel impact into inspiring lessons that should be shared with their contemporaries and their communities - creating more awareness & inspiration that will contribute to building a more peaceful world
