Peace Through Tourism FAQ’s

1. Is this a political movement? No, Peace through Tourism is strictly non-political and non-partisan. We focus on universal values like mutual respect, understanding, connection and cultural bridge-building that transcend political boundaries. Our mission is about fostering peace through travel, not advancing any political agenda.

2. Is there a cost to become an Industry Advocate for Peace? There are no membership fees, annual dues, sponsorships, or financial obligations. The only request is for to help build awareness for Peace Through Tourism. Our request is to promote Peace throughout your existing channels, and where possible to consider opportunities to add peace-building elements (Travel with CARE) into your tourism operation.

3. Will Peace messaging resonate with my customers? Research shows that a rapidly growing number of travelers (example: 73% of millennials/Gen Z) are actively seeking meaningful travel experiences. Our initiative focuses on the basic principals of “Travel with CARE” - encouraging Destination Curiosity, creating cultural Awareness, enhancing environmental Respect, and enhancing purposeful Engagement—values that add to, rather than detract from, the travel experience. Click here for more info on CARE

4. Can this initiative help my business competitively? Peace-focused programming can be a huge brand differentiator in an increasingly crowded market. It not only appeals to the growing socially conscious traveler, but also positions your company as an industry leader in meaningful travel experiences. Click here for info on business impact

5. How much time will this require from my staff? As little or as much time as you choose. At a minimum we simply ask you to support Peace through Tourism by displaying our logo on your website and marketing materials. Most peace-building elements integrate seamlessly into existing operations. For example, a Trip Leader can plan and/or a tour guides can incorporate a few minutes of cultural awareness messaging each day. We provide ready-to-use marketing materials and resources to minimize additional workload.

6. What support and resources do Industry Advocates receive? Once your join our community, we start off by sending you some Peacebuilding Awareness resources including: a marketing toolkit with ready-to-use content, staff introduction materials, best practices, digital peace badges for recognition. After that we will send occasional email/blog updates for future peacebuilding ideas and information.

7. What happens after 2025 when the UN Year of Peace ends? While 2025 is our launch year, peace-building through tourism is a long-term movement. Working together, we will continue promoting these principles beyond 2025, as the need for cultural understanding and global citizenship through travel is ongoing.

8. What if I have more questions or have ideas to contribute? We are here for you and always open for ideas and collaboration. There is much to do and learn for all of us, so please reach out anytime. Click here to go to our contact page.