Our Vision, Mission & Peacebuilding Values


Our Vision
To make peace part of every journey!


Our Mission
To work as an Industry to transform travel & tourism into a catalyst for peacebuilding by making every journey an opportunity to build stronger global citizens and foster a more peaceful & harmonious world through Tourism.

Our Peacebuilding Values
(Travel with CARE)

“Political” peacebuilding is surely complex, but that is not our objective. We believe that tourism has “social” peacebuilding within its core. That every traveler and every journey offers opportunities to create understanding, empathy and bridgebuilding. Here are our 4 basic “Travel with CARE peacebuilding values to consider to help “Make Peace Part of Every Journey”:

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CURIOSITY
Cultivate Curiosity as the Foundation for Peacebuilding

Peacebuilding Impact: Curiosity is the antidote to fear. When travelers invest time in understanding their destination before arrival—learning historical context, & cultural norms—they replace assumptions with knowledge.

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ACCEPTANCE
Embrace Diversity Through Open Hearts and Minds

Peacebuilding Impact: Acceptance dissolves the barriers that divide us by replacing judgment with understanding.

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RESPECT
Practice Respect for Environmental and Cultural Stewardship

Peacebuilding Impact: When travelers actively preserve environments and honor cultural traditions, they embody the cooperative spirit essential for peaceful coexistence.

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ENGAGEMENT
Enable Meaningful Engagement for Ongoing Peace Advocacy

Peacebuilding Impact: Engagement creates the human connections that make peace personal. When travelers form genuine relationships across cultural boundaries and continue sharing stories that humanize different perspectives.


Collective Peace Impact
By employing CARE peacebuilding principles as part of every journey (journey’s around your community or around the world), travel transforms ordinary trips into peace missions. Travelers who explore with Curiosity, embrace with Acceptance, act with Respect, and share through Engagement, will create ripple effects that extend far beyond individual experiences, building a more peaceful world.

Join Our Peace Through Tourism Community and Be 4-Peace

Every journey begins with a single step. Take your first step for peace awareness today.