Our Vision, Mission & Peacebuilding Values
Our Vision
Committed to making travel and tourism, the world’s largest industry – the world’s first ‘Global Peace Industry’ and the belief that every traveler is potentially an ‘Ambassador for Peace.’
Our Mission
The International Institute for Peace through Tourism (IIPT) is a not for profit organization dedicated to fostering travel and tourism initiatives that contribute to international understanding, cooperation among nations, an improved quality of environment, cultural enhancement and the preservation of heritage, poverty reduction, reconciliation and healing wounds of conflicts; and through these initiatives, helping to bring about a peaceful and sustainable world
Our Purpose
Work as an industry to transform tourism into a catalyst for peacebuilding—making every journey an opportunity to build understanding, create stronger global citizens and promote peace worldwide.
Our Peacebuilding Values
(Travel with CARE)
“Political” peacebuilding is clearly complex, but that is not our objective. We believe that tourism has “social” peacebuilding within its core. That every traveler & every journey offers opportunities to create understanding, empathy, stewardship and bridgebuilding. To that end, Peace Through Tourism embraces 4 foundational peacebuilding values to employ to “Make Peace Part of Every Journey”:
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CURIOSITY
Cultivate Curiosity as the Foundation for Peacebuilding
Peacebuilding Impact: Curiosity is the antidote to fear. When travelers invest time in understanding their destination before arrival—learning historical context, & cultural norms—they replace assumptions with knowledge.
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ACCEPTANCE
Embrace Diversity Through Open Hearts and Minds
Peacebuilding Impact: Acceptance dissolves the barriers that divide us by replacing judgment with understanding.
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RESPECT
Practice Respect for Environmental and Cultural Stewardship
Peacebuilding Impact: When travelers actively preserve environments and honor cultural traditions, they embody the cooperative spirit essential for peaceful coexistence.
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ENGAGEMENT
Enable Meaningful Engagement for Ongoing Peace Advocacy
Peacebuilding Impact: Engagement creates the human connections that make peace personal. When travelers form genuine relationships across cultural boundaries and continue sharing stories that humanize different perspectives.
Collective Peace Impact
By employing CARE peacebuilding framework as part of every journey (journey’s around your community or around the world), travel transforms ordinary trips into peace missions. Travelers who explore with Curiosity, embrace with Acceptance, act with Respect, and share through Engagement, will create ripple effects that extend far beyond individual experiences, building a more peaceful world.
Join Our Peace Through Tourism Community and Be 4-Peace
Every journey begins with a single step. Take your first step for peace awareness today.