Peace does not just happen, people make peace…
and Peace starts with you!

Being 4-Peace is understanding what peace means to you as an individual and a leader within your organization. Having a solid awareness, understanding & commitment to being 4-Peace is the foundation that will allow your Company to be a peace builder and to influence others. To begin any peace journey, we suggest you start by looking within to understand and strengthen your own inner peace. Peace is deeply personal, so no one can define that for you. This first step is on you, but to help guide your reflection, we've outlined key areas of peace to contemplate as you develop your personal and professional peace foundation.

Being 4-Peace Everyday

Once you understand how you see and value peace, you have the opportunity to choose to be 4-Peace every day, both in your personal and professional life. This isn't a one-time decision but an ongoing commitment to:

Peace Practice: Integrate peace-building behaviors into your routine interactions, from family conversations to business meetings.

Peace Leadership: Demonstrate through your actions what it means to prioritize understanding, inclusion, & collaboration over conflict.

Peace Engagement: Share your peace perspective through storytelling, mentoring, and creating opportunities for others to experience.

Peace Impact: Regularly reflect on how your choices and actions contribute to or detract from peace in your various spheres of influence.

Remember: You cannot give what you do not have. Your commitment to understanding and practicing personal and professional peace creates the authentic foundation needed to become an effective peace advocate and to help others discover their own potential as agents of positive change through tourism.